When Russell Simmons attaches his name to a product, everyone knows that the product is of the highest quality. Phat Farm, a name born out of the hip hop industry, delivers the latest in urban wear to men and boys. By mixing the street with Ivy League culture, Phat Farm has become a cultural phenomenon. When Simmons envisioned designing a clothing line for multi-cultural youth, he knew that it was destined to become part of mainstream America. With street credibility, Phat Farm expanded globally, becoming the new standard in contemporary men's wear.

Russel Simmons defines fashion. One of the Hottest Fashion names in the industry right now. The Phat Farm Brand is growing widely around the world and is only getting more popular.

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